Making care plans easier to follow
Reframed a dense care-planning flow into plain-language steps, reusable guidance, and a decision-support content model for a new patient portal.
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Profile
Mara is a content designer with eight years of experience shaping product language, editorial systems, and launch narratives. She pairs sharp writing with calm facilitation, helping cross-functional teams move from “what we mean” to “what customers can do.”
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Selected work
A sharper voice for a technical product
Built the voice principles and launch toolkit that gave product, support, and marketing one practical language system for a growing B2B platform.
From research archive to public guide
Edited a long-form digital guide from interviews and source material, balancing editorial warmth with a structure that made complex findings easy to navigate.
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Experience
Senior Content Designer
- Lead content direction across onboarding, account, and care-planning experiences.
- Partner with design and research to turn service evidence into usable product language.
Content Designer
- Created product content patterns and editorial guidance for a multi-team SaaS platform.
- Worked with product marketing on launches, naming, and customer education.